ABM (Account Based Marketing)

Account Based Marketing is the art of tightly aligning the marketing efforts to the accounts your sales team is targeting. This tactic can be especially helpful to sales strategies that include whale hunting. This due to the overall time and effort these activities require to coordinate accurately. As far as marketing efforts go, this is the very essence of Sales Enablement.

Foundational Account Based Marketing

  • Organizational Coordination
  • Asset Creation
  • Sales Enablement
  • Database Strategy
  • Messaging Development
  • Event Support

Ready to Go Whale Hunting? Call me Ishmael!