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Have you ever had that moment when you’re searching online and can’t find what you’re after? Now, imagine that’s your website. Potential clients are searching online, but your site is nowhere to be found. Businesses rely on a solid SEO game to catch potential client’s eyes. But we get it—SEO can feel like navigating a maze sometimes, and who hasn’t taken a wrong turn? 

Relying on old SEO tricks won’t cut it in today’s fast-paced digital landscape. That’s where we come in. Say goodbye to buried treasure and hello to a brighter online future. We’re here to help you navigate the ever-changing SEO terrain and leave those outdated strategies behind. 

Let’s Bury the Hatchet: SEO Mistakes 
Here’s what you should know about common SEO mistakes: they’re like little road bumps on your digital journey, but don’t worry! We’ve got the scoop on turning those frowns upside down with some easy fixes or savvy dodges. 

SEO Fumbles: Keyword Puzzles

In SEO, a few common slip-ups can damage your website’s ranking, especially when using keywords. 

Not Doing Research 

Using broad terms like “staffing” when searching for keywords may not attract the specific audience you’re aiming for. Instead, try looking into what your potential audience is searching for by doing some keyword research. 

Use tools to find terms, long-tail keywords, and phrases your target audience connects with, like “Java-related IT roles”. 

Read More: Long-Tail Keywords Drive the Most Qualified Leads and Here’s Why 

Overloading with Keywords 

Using too many keywords can dull content and result in penalties for search engines. Instead, use keywords naturally in the content, title tags, meta descriptions, and headers. Remember, balance is important. Also, avoid using the same title tags and meta descriptions repeatedly. Try using different versions and longer phrases to make your content more interesting and varied for readers. 

Keyword Cannibalization 

This occurs when multiple pages on your website target the same keywords. It confuses search engines and hinders ranking.  

To avoid keyword cannibalization, every page on your site should have its own specific focus. This involves selecting distinct keywords for each page and using them throughout, including in the title tag, meta description, and content. Once you spot these pages, you can merge them or adjust them to target different keywords. 

Content Crash Course: Content Disasters 

Great content forms the backbone of successful SEO. It attracts and captivates readers, transforming interest into loyalty. But beware. A few content catastrophes can sabotage your SEO and cast shadows on your reputation. 

Related Reading: Get Googleable: SEO PRO-Tips for Staffing 

Not Paying Attention to What Your Audience Wants 

A recent study revealed that 72 percent of consumers prefer to engage with marketing content that’s customized to their individual interests.¹ 

If your content doesn’t click with what your audience cares about or what they’re going through, they might just tune out. And that’s not what we want. You want them excited about what you offer, not hitting the snooze button. 

Knowing what your audience wants is the ticket to creating effective content. You can ask them through surveys or feedback forms. And if you’re feeling sneaky, check out what your competitors are doing—they might have some good ideas. 

Boring or Repetitive Content 

Have you ever visited a website’s blog, only to find yourself reading the same thing just worded differently? Yeah, we’ve been there too! 

Creating repetitive, overly formal content or not worth a second glance is like sending your SEO strategy into a tailspin. Google wants to show unique and helpful results, so it avoids showing the same content. If content is repeated too much, it can confuse Google and cause web pages to rank lower in search results. 

Moreover, consider your readers—they crave fresh insights, not regurgitated information. Boring and repetitive content can also make people leave your site faster and spend less time there, which isn’t great for your SEO. 

So, remember always to create content that’s well-written, interesting, and helpful, and avoid these particular errors: 

  • Copying and pasting content: Avoid using the same content on multiple site pages or other websites. Not only does this harm your SEO, but it could also lead to plagiarism problems. 
  • Lacking a distinct voice or viewpoint: Ensure your content showcases your brand’s personality and provides something different from your competitors. Keep it authentic and relatable, not generic. 
  • Spreading false or deceptive information: Avoid creating content without conducting thorough research. Always make sure that what you write is accurate and beneficial to users. 

Update or Else: Webpage Dilemmas 

Making sure your website stays up-to-date isn’t just about looks. It’s important for keeping users engaged and maintaining good search engine rankings. Here are three important areas where ignoring updates can hurt your SEO. 

Related Reading: Everything You Should Know About Search Engine 3.0’s New Entity SEO System 

Stuck-in-The-Mud Content 

If you let your content go stale, you’ll lose reader interest, and your search engine rankings will suffer. So, establish a regular schedule for updating blog posts, product pages, and other important website sections. 

Google wants to show the freshest, most insightful, and relevant content in its search results. That means it looks for regularly updated and managed websites. If you want to rank well, keep people interested, and boost your online presence, you must keep your website fresh. That’s where evergreen content comes in handy. 

Blogs are like treasure troves for staffing websites, especially when they feature evergreen content. Think helpful articles on resume tips, interview tricks, career advice, and industry insights. Regularly adding such content can draw more people to your website over time. 

Ignoring Technical Upgrades 

An old-fashioned frontend and backend aren’t just a security risk; they can also slow your site down to a crawl. So, consistently update plugins, themes, and core platform components to ensure your website runs smoothly and securely.  

  • Page speed: Slow-loading websites have higher bounce rates and lower user engagement, which can negatively affect SEO rankings. 47 percent of users will abandon a site if it takes more than two seconds to load.2 Google considers page speed a ranking factor, so a sluggish website could be penalized in search results. 
  • User experience: A slow website or one prone to errors due to outdated components can lead to poor user experience. 42 percent of users will exit a website because of its poor functionality.3 This results in higher bounce rates and lower time spent on site—both of which can signal to search engines that the website isn’t providing valuable content. 
  • Security concerns: Outdated plugins, themes, and core platform components are often more vulnerable to security threats such as hacking or malware attacks. Search engines prioritize secure websites, so if your site is compromised due to outdated software, it could be flagged and penalized in search rankings. 

Ignoring Mobile Device Optimization 

About half of all internet traffic worldwide comes from mobile devices. In the last quarter of 2023, mobile devices (excluding tablets) accounted for 58.67 percent of global website traffic.4 

That’s why mobile optimization is key. If your website isn’t mobile-friendly, you could miss out on a big chunk of your audience. With the rise in mobile browsing, having a website that doesn’t adjust well to different devices isn’t just inconvenient—it’s bad for SEO. 

Ensure your website works well on phones, tablets, and other devices. This means making it easy to use and navigate, no matter what device someone uses. When your site is optimized for mobile, it’s smoother and more enjoyable for visitors, which can lead to more people sticking around and checking out what you have to offer. 

LOOKING TO BURY THOSE PESKY SEO MISTAKES AND TAKE YOUR CONTENT TO THE NEXT LEVEL?

At Allied Insight, we’re the SEO crew you need. We kick things off by giving your site a tune-up, making sure it’s easy for search engines to find. But we’re not just about quick fixes; we’re all about the long game. Our specialty? Creating white-hat strategies as ethical as your grandma’s apple pie recipe.  

We focus on user experience and top-notch content so you climb search results and stay there. With us, you’re getting the full package: top-tier SEO optimization that gets your website noticed and ethical strategies that keep it at the top. So, if you’re ready to skyrocket your online presence, contact us today, and we’ll make sure you reach new heights! 

References 

1 “Why Personalized Consumer-Brand Relationships Are the Future.” Verizon, 28 Apr. 2023, www.verizon.com/about/news/why-personalized-consumer-brand-relationships-are-future

2 “30 Astonishing Website Design Industry Statistics for 2021.” WebsiteBuilder.org, 19 Nov. 2020, websitebuilder.org/blog/website-design-industry-statistics/

3 “25+ Wonderful Website Design Statistics [2023]: How to Create the Perfect Website.” Zippia, www.zippia.com/advice/website-design-statistics/

4 Statista. “Mobile Percentage of Website Traffic 2019.” Statista, 21 July 2020, www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/

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