5 Quirky Rituals of Well-Known Marketers 

5 Quirky Rituals of Well-Known Marketers 

Table of Contents

  • Hannah
  • March 6, 2024

Forget about all the technical stuff and KPIs management loves to talk about. When it comes down to it, the effectiveness of marketing boils down to two things: changing how people act and becoming a household name. How long it takes depends on what you’re selling, but what matters is keeping your message consistent and relatable. 

Think about those big brands that have totally shaped our habits without us even realizing it. They’ve become such a part of our culture that interacting with them feels like a ritual. So, if you’re running a staffing firm, here’s how you can create quirky rituals that make your brand stand out and sell. 

What’s the Deal with Rituals and Habits in Branding? 

Well, rituals are like external influences while habits are your repeated actions. For example, buying chocolates: Habit is grabbing them whenever, like for a pick-me-up or a celebration. Ritual is buying extra for specific occasions like Valentine’s or Easter. It’s all about societal norms and personal routines shaping our behavior.  

Take the U.S. National Confectionary Association’s State of Treating 2023 report, for instance. They found that chocolate sales spiked by 9.1 percent from 2021 and 24.2 percent from 2019, showing how ingrained these habits and rituals are.¹ 

When it comes to actions, like eating chocolate, there’s a whole ritual to it. Research found that people love unwrapping chocolates so much, they’d pay 74 percent more for the pleasure.² It’s a reminder that brands need to create experiences that stick.  

Whether it’s staffing firms or chocolate bars, it’s about making routines that people love and remember. So, in the world of hiring, it’s all about crafting experiences that keep clients and candidates coming back for more. 

Read More: Why Does Outrage Sell? 

Unveiling Quirky Marketing Rituals: Balancing Creativity and Selling the Experience 

Ever organized a party? You know there are must-haves, like birthday hats, cake with candles, and maybe birthday noodles for some Asian traditions. We don’t even question buying these things—that’s how good the marketing is.  

Read More: Pro Marketers’ Wisdom: 8 Tips for Creating High-Impact B2B Campaigns 

Here are some tips from notable brand rituals for your own firm: 

1. Dunking Cookies and Deploying Talent: Making Your Service an Experience 

Remember Oreo’s classic ‘twist, lick, and dunk’ ads? They made dunking cookies in milk a whole experience. It didn’t change the taste, but it made it fun to enjoy with loved ones. Apply this to your staffing firm by making your process unique.  

Instead of just offering the usual service, jazz up your strategy. How? Well, imagine you’re chatting with a client. You’re not just talking business; you’re laying everything out on the table—clear expectations, no surprises. You’re like that friend who tells it like it is.  

Then, when it comes to deploying personnel, you’re not dragging your feet. Nope, you’re on it, giving them a clear timeline so they know what’s up. See what we’re getting at? It’s all about offering an experience, not just a service. 

2. Sparkle with Scarcity 

Diamonds—they’re not just a girl’s best friend, they’re practically a symbol of everlasting love. Think Marilyn Monroe crooning “Diamonds Are a Girl’s Best Friend” or every groom-to-be nervously clutching that diamond ring. And who’s behind this sparkly love story? De Beers, the British diamond mining company.  

They turned diamonds into the ultimate symbol of love by controlling the market and orchestrating surprise proposals. They hit the jackpot by creating emotional events and targeting those expected to be providers. Diamonds became a measure of love and purchasing power. 

Now, how does this sparkle relate to your staffing firm? First, don’t just blast your ads to anyone and everyone. Target your marketing strategy to those who can afford your services and value what you offer. Second, make your campaigns emotional. Address urgent needs and show how your vision aligns with your clients’. Just like diamonds, make your services priceless and irresistible. 

3. Embrace the Future – Why Being Tech Savvy Pays Off 

Think about it: when you hear “luxury” and “cutting-edge tech,” what comes to mind? Apple, right? Their branding is legendary—from the iconic ‘i’ to the annual product releases marked on our calendars. It’s no surprise they’ve set the standard for phones and laptops.  

But here’s something cool: have you ever noticed that Apple products are rarely in the hands of movie villains? It’s no accident. Apple wants to keep that elite, “prominent leader” vibe alive. 

You want to be the go-to choice in your industry. How do you do it? By staying ahead of the curve with your branding and online presence. Keep your branding fresh with the latest trends in colors, fonts, and messaging. Think sleek, modern, and professional. And don’t just stop at your logo—make sure your website and social media profiles reflect this too.  

Your online presence is often the first impression potential clients get of your company, so it’s crucial to make it count. 

But here’s the kicker: don’t just churn out the same content on all your social media platforms. Tailor your posts to each platform’s audience. For example, LinkedIn might be where you share industry insights and job opportunities, while Instagram is where you showcase your company culture with behind-the-scenes photos and employee spotlights. 

By staying tech-savvy and on-trend with your branding and online presence, you’ll show potential clients that you’re not just another staffing firm—you’re the staffing firm of the future. 

Read More: 10 Free AI Tools for Your Start-Up’s Success 

4. Holiday Culture Marketing: Making Merry Sales 

Picture this: it’s Valentine’s Day, and you’re eyeing that heart-shaped box of chocolates. But why? Because Toblerone and Ferrero Rocher convinced you it’s the ultimate way to say “I love you.” And don’t forget Coca-Cola’s jolly Santa Claus, signaling the holiday season with their iconic Christmas truck. 

But riding the holiday wave isn’t all candy canes and mistletoe. It’s make-or-break time for marketers. Sure, holiday messaging is a no-brainer, but it’s also a crowded space. Everyone’s vying for attention, so how do you stand out? 

Take a page from Kit-Kat and KFC’s playbook. Kit-Kat became a good luck charm for students in Japan, thanks to a clever wordplay: “Kitto Katsu” loosely translating to “You will succeed for sure.” And KFC? They turned a lack of turkey in Japan into a Christmas tradition, with Japanese couples flocking to their restaurants on Christmas Eve. 

Say you’re gearing up for the holiday season. You know everyone’s feeling the festive spirit, but how do you make your mark? Get creative with your holiday marketing. Think about it; while your ad might get lost among the tinsel and mistletoe, it’s still a chance to show your clients and personnel that you’re on the ball. So, how do you sleigh instead of getting left out in the cold? 

  • Offer holiday-themed promotions or discounts for companies looking to hire seasonal staff. 
  • Send out personalized holiday greetings to your clients and candidates, show them you care. 
  • Sprinkle some holiday cheer on your social media pages—share festive job postings, employee spotlights, or even a behind-the-scenes look at your office decked out in holiday decorations. 

Remember, it’s all about staying in tune with the season and showing your clients and personnel that you’re not just a staffing firm—you’re part of the holiday spirit, too. So, don’t be afraid to get creative and spread some cheer—it’s the best way to sleigh this holiday season! 

5. Foster an Exclusive Community: Making Connections That Matter 

Say you’re building a community of like-minded individuals who are as passionate about your brand as you are. Sounds challenging, right? Well, Nike showed us it’s possible. 

They didn’t just sell shoes; they marketed themselves as the go-to brand for top athletes chasing their dreams. By sponsoring and collaborating with renowned athletes, Nike positioned itself as a leader in the industry. Customers were drawn to their products, believing they could achieve the same success as their idols. 

Now, you might not have Nike’s budget for celebrity endorsements, but that doesn’t mean you can’t establish your brand in the industry. Consider partnering with respected industry leaders. Find someone whose values align with yours and whose expertise complements your services. It’s all about creating a win-win situation for both parties. So, don’t be afraid to make connections and forge partnerships—it’s the key to establishing your brand as a force to be reckoned with. 

UNLEASH YOUR BRAND’S QUIRKY POTENTIAL WITH ALLIED INSIGHT  

Feeling stuck with your marketing efforts? Don’t fret! Allied Insight is here to infuse some quirky magic into your brand. Let’s craft some memorable marketing rituals together. Learn how we can elevate your brand by exploring our services or scheduling a chat with us

References 

1 “2023 State of Treating.” National Confectioners Association, 2023, Accessed 6 March 2024, https://candyusa.com/sweet-insights-state-of-treating-2023/. 

2 Vohs, Kathleen D., Yang Wang, Francesca Gino, and Michael I. Norton. “Rituals Enhance Consumption.” Psychological Science, vol. 24, no. 9, 2013, pp. 1714-1721. DOI: 10.1177/0956797613478949. 

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