Allied Insight Clinches Platinum: The Winning Formula Behind Our MarCom Award Wins 

Allied Insight Clinches Platinum: The Winning Formula Behind Our MarCom Award Wins 

Table of Contents

  • Ayah Deuna
  • December 15, 2023

Allied Insight was in the spotlight at the MarCom Awards, a moment for the marketing and communications industry. This event is a celebration of the passion and skill that professionals invest in pushing the boundaries of creativity and innovation.

And guess who just snagged four awards? Spoiler alert: It’s us! Come with us on an exciting adventure as we peel back the layers to reveal the secrets behind the extraordinary victories at the MarCom Awards.

The Driving Force Behind MarCom Awards’ Creation 

Established in 2004, MarCom has transformed into one of the globe’s premier and highly regarded creative competitions. Annually, it receives approximately 6,500 entries, encompassing both print and digital submissions from numerous countries.

Managed by the Association of Marketing and Communication Professionals (AMCP), MarCom is overseen by an international organization established in 1995. This includes professionals in marketing, communication, advertising, public relations, digital, and web fields.

They manage recognition programs, provide judges, and reward outstanding achievements and community service. Participants don’t pay entry fees for pro bono work for nonprofits. In the last few years, AMCP has donated over $250,000 to charitable causes.

 

Categories

MarCom categories are created to acknowledge specific projects that have been recently completed. Participants have the opportunity to submit their campaigns, which refers to a collection of three or more pieces created for the same client, sharing a common theme. These pieces can be in the same medium or a combination of different media.

The categories for 2023 are as follows:

  • Advertising/Marketing
  • Strategic Communications
  • Publications
  • Creativity (Print or Digital)
  • Web Based
  • Video/Audio
  • New Category
  • Pro Bono
  • Achievement

The competition welcomes participation from individuals, companies, and organizations engaged in creating marketing and communication materials for both external and internal audiences.

 

Judging

To ensure fairness and consistency, most of the judging for the MarCom Awards takes place in the AMCP judging rooms in Dallas, Texas, and Washington, D.C. The judges, experienced senior-level professionals based in the Dallas-Fort Worth and Washington, D.C. areas, are freelancers or business owners selected for their expertise and availability.

Judging thousands of entries requires two months of full-time work, and at least one of the two coordinators is present at each session.

Entries are randomly judged and not compared directly to others in the same category. There’s no set number of winners per category, and no lengthy essays are required to persuade judges. All work is evaluated solely on its quality, creativity, and resourcefulness. Judges base their decisions on their perceptions of creative excellence rather than the participant’s explanation of an entry’s value.

 

Insightful Victory: A Momentous Win for Allied Insight 

Allied Insight stole the spotlight at the MarCom Awards 2023, snagging not one, not two, but an impressive four awards. Imagine confetti, cheers, and maybe a little victory dance—that’s the vibe Allied Insight brought to the prestigious event.

These awards are a testament to Allied Insight’s unwavering commitment to turning creativity into reality. From groundbreaking campaigns to transformative strategies, Allied Insight’s triumphs illuminated the event, earning them well-deserved recognition as industry leaders.

Allied Insight is proud to have received the following 2023 MarCom Awards:

Platinum Awards: 

  • Brand Refresh
  • E-book Promotional Guide

Gold Awards:  

  • Website Redesign (2)

Last year, Allied Insight also proudly received two Gold MarCom Awards, and one of these recognizes our exceptional work on a Website Redesign project for one of our clients.

With all these awards, Allied Insight emerges as a shining example of excellence and achievement within the industry. These recognitions serve as tangible proof of our team’s dedication, innovation, commitment, and collaborative spirit to delivering outstanding results.

Related Article: MarCom Awards 2022: Secrets Behind Allied Insight’s Award-Winning Website Refresh 

 

Our Winning Formula 

At Allied Insight, we’re your all-in-one partner for taking your business to the next level. We seamlessly blend your digital strategy into the heart of your business and tech setup, keeping things smooth and effective.

Our approach is simple but powerful, guided by principles like Accessibility, Impact, and Development. We’re not just about regular marketing but we’re on a mission to strengthen the entire marketing game for staffing firms. We help you boost your brand, expand your business, and tap into the game-changing benefits of top-notch marketing practices.

We don’t just stop at delivering great marketing; we roll up our sleeves and work hand-in-hand with you. We shape unique advantages for your brand and create specialized services. We don’t just protect your brand, but we help you stand out from the crowd.

When we say tailored programs, we mean it. Our tailored programs tackle challenges for employers and candidates, bringing growth to both sales and recruiting.

We’ve streamlined our process, so it only takes up less than 3 percent of your monthly time. We align our strategies with your company’s goals, creating a marketing plan that’s all about your brand and backed by data. Our team tracks how well it’s working from start to finish, giving you a clear view of the impact.

As partners in growing your staffing business, we become an extension of your executive team, invested in your success beyond just marketing. We’re here to make your business journey easier and more successful every step of the way.

Related Article: From Skepticism to Strategy: The Brand Evolution in Trusting Marketing Platforms 

 

The Next Chapter: What Lies Ahead for Us 

What we communicate to the world serves as a reflection of our collective identity. Within our team, you’ll find individuals marked by an insatiable curiosity, deep-rooted humanity, and an abundant wealth of creativity. Our shared commitment revolves around the passionate pursuit of making improvements in our experiences and interactions.

While our efforts are dedicated to our clients, the true heart of our mission lies in positively affecting their customers. We believe that by consistently surprising and delighting the end-user, we create a ripple effect of success with a positive impact for everyone involved.

The recent recognition of receiving four awards across diverse categories is more than just a validation; it highlights the consistent application of curiosity and skill within our teams. Every time a client entrusts us with a customer experience challenge, our commitment to excellence shines through.

These awards serve as a testament to our unwavering dedication to craftsmanship and the transformative impact we consistently achieve. With every project, we aim not just for success but for a level of excellence that resonates across diverse aspects of our work.

Looking ahead, we’re enthusiastic about what the future holds, and we can hardly wait to embark on new ventures that continue to earn recognition and appreciation. The foundation of success we’ve built with these awards fuels our motivation to push boundaries and deliver outstanding results in the projects that lie ahead. Get ready for more award-winning initiatives as we strive for excellence in the future!

Related Article: The Editing Room: Content MUST Innovate, Align, and Stand Out 

 

READY TO WIN BIG? LET ALLIED INSIGHT TURN YOUR BRAND INTO A SUCCESS STORY

If you’re eager to make your brand stand out, look no further than Allied Insight. Our proven expertise in marketing and storytelling can give your online presence a meaningful upgrade, helping you seize business opportunities even while corporate trends shift.

Explore the winning formula that powered our success. Contact us today to get started!

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