Ever dreamed about launching a book that grabs your audience’s attention, boosts sales, grows your email list, and puts your business in the spotlight? For many entrepreneurs and business owners, this seems like a dream.
And why wouldn’t it? Putting out an eBook is one of the fastest ways to build your reputation, visibility, and authentic connection with your core audience. It’s a straightforward approach to connect with them. Want to know how to do that? Read further as we guide you on how to maximize your content promotion efforts and improve audience engagement.
Allied Insight’s Creative Mastery
Our team specializes in strategic marketing innovation. We use what makes your business unique – your values, process, and what sets you apart in the market – to maximize your marketing efforts and achieve reliable outcomes.
Peek into Your Potential
We’ll analyze your goals, needs, tech, team, and competition to spot any gaps holding you back. Then, we’ll map out a plan to help you leap past them.
Envision the Possibilities
Together, we’ll strategize a tailored plan to accomplish your goals, support your initiatives, and enhance your market position. Get ready for some groundbreaking ideas!
Make it All Happen
We’ll put our strategy into motion to meet those ambitious marketing goals of yours. Adjusting, training, creating, generating – we’ll make it happen!
Track Magic, Add More Sparkle
We’ll keep close tabs on your progress, fine-tune our plan, and keep the momentum going so your marketing hits new performance peaks.
Importance of Ebook Promotion
Think ebooks are kids stuff? Think again. For staffing firms, these content-packed guides are seriously effective for:
- Spotlighting expertise and thought leadership in your niche
- Advising talent and HR to establish authority and trust
- Reaching more eyeballs with their convenient, portable format
The goal is to provide such stellar value with specific plans and clear, achievable steps that your firm becomes readers’ first choice for staffing needs. In other words – GIVE. And while downloads may not always convert immediately, you bank awareness, contacts and future opportunities.
The proof? Research shows 68% of people read about brands they find interesting, and 80% love custom content.¹
Generously provide that custom intel, and contacts and sales will follow. But first comes effective promotion so your ebook gets seen by the right people.
Strategizing Your Ebook Promotion for Maximum Impact
Here are some effective ways to begin promoting your eBook and expanding your sales funnel:
Initiate discussions on social media.
Strive to identify the online spaces where your target audience is active and participate in those discussions.
For example, if your expertise lies in assisting software engineers with code-related challenges, hit up spots like Twitter, Reddit, and YouTube. Engaging with them in these channels ensures you grab their attention and motivate them to delve deeper into your insights, possibly through your eBook.
Similarly, consider the scenario where you offer guidance to CEOs in high-growth startups on effective schedule management. Share your valuable insights, such as travel planning or handling scheduling issues, on professional networks like LinkedIn. This approach helps CEOs and their executive assistants recognize the value of your expertise.
Once you’ve initiated conversations, casually slip in that your eBook is the secret sauce they’ve been missing.
Pro Tip: Include a link to your free eBook in your LinkedIn, Facebook, and Instagram bios. It’s like leaving breadcrumbs but better.
Make your ebook more engaging by adding videos to it.
You probably know that more people watch videos than read these days. And since everyone’s glued to their screens, why not jazz up your ebook with some videos?
Stats say people love them because it influenced their marketing results.²
- 96 percent of video marketers believe that using videos has made people better understand their product or service.
- 95 percent report that video marketing boosts brand awareness.
- 90 percent state that video marketing has contributed to their lead-generation efforts.
- 92 percent claim that video provides them with a favorable return on investment – marking yet another record high.
Video marketing is known for bringing in high returns compared to other advertising methods. To make your eBook more engaging, think about adding stories, interviews, and how-to videos.
For example, within the initial pages of your eBook, you can present an option for readers to explore the content in video form. Clicking on the graphic could redirect them to a landing page for an online video course with the same title, offering free video training loaded with information about your services.
Another effective strategy is to share snippets of video content on your social media, introducing your topic to a wider audience.
Pro Tip: Don’t double-dip on info. If they gave their email for the ebook, don’t ask again inside. Trust is the name of the game.
Use your email newsletter.
Email is an effective method for promoting your ebook. Follow these three tips to consistently encourage people to open your emails:
- Include a GIF at the beginning of your email. If it’s the first thing your readers notice, it will immediately grab their attention. Make sure the GIF features either yourself (to strengthen your brand) or something that aligns with your email’s message.
- A simple addition of “Watch video” in the email subject consistently gives curiosity. If you’ve mentioned a video in the subject, make sure to include it in the email.
- Don’t underestimate the impact of a P.S. It’s a great spot to extend an invitation to a webinar or livestream. For example, invite readers to download your free ebook or sign up for your webinars. Alternatively, ask a question and encourage them to respond. Take the time to personally answer each person, not through a virtual assistant. Creating quick 30-60 second personalized video messages each week is a great way to gain loyal audience. This personalized video messaging is a trending practice, yet few marketers invest the time to do it. This single tip alone will make you stand out from your competition.
Create an informative blog.
One of the best things you can do is share exciting content from your ebook in your blog post and then spread it across social media so that it remains accessible for years.
Don’t hesitate to share your best information and leave people looking for more. In your post’s byline at the bottom, provide a link to your ebook and explain how it can benefit readers.
Pro Tip: Stay consistent and write regularly. You can reuse content from your existing ebooks, workshops, and coaching programs. Don’t feel the need to start fresh with a blank blog. Just revisit your books, go through your webinars, or think about the most common questions your clients have asked.
Still no ideas? Survey your email list or ask your Facebook followers about their biggest questions or challenges related to your expertise.
Use paid advertisements to reach your talent niche.
This one can be a bit tricky and expensive, so we recommend leaving it to more experienced marketers or those comfortable spending more on promotion. Running ads, when done right, brings significant results.
Get familiar with your ads:
- CPC = cost per click
- CPL = cost per like (or other forms of content engagement)
- CTR = click-through rate
Ads work through a bidding process, either automated or manually, depending on your ads tool, which can make it competitive. To compete well, identify top keywords your ebook can rank for. Remember, some keywords are better than others.
For example, ranking high for a general keyword like “tips for fresh graduates” is unlikely. However, if you make it more specific, like “interview tips for fresh graduates” or “tips for building a resume,” you have a better chance. These more detailed keywords are called “long-tail keywords” and are useful for SEO or blog articles too.
Participate in or speak at conferences within your industry’s specific area.
If you can’t bring them to you, go to them. Apply to speak about something about your brand or services at conferences in your industry’s specific area. Consider the unique perspective you bring to the topic.
- How do you see it differently?
- What experience can you share to improve your viewpoint?
- What new solutions do you suggest?
Answering these questions helps shape a compelling story for your conference presentation. Approaching it like a story makes the topic more digestible for the audience and seamlessly incorporates the value of your content.
While most conferences prefer you not to turn your presentation into an advertisement (like talking only about your book launch), there’s usually a few minutes at the end to let people know they can reach out or download your content for more learning.
Also, speaking frequently grants free attendance for the speaker. It provides your audience a chance to ask questions on the spot, fostering relationship-building.
TAKE YOUR EBOOK GAME TO THE NEXT LEVELS WITH ALLIED INSIGHT
Allied Insight has got all the tools to set your ebook up for success: websites, SEO, campaigns, ads, premium assets. But most importantly – bomb content that talent can’t get enough of.
When you partner with us, we create and share content for your audience that will strengthen your connection and boost your confidence in your brand and your ability to deliver high quaility content. So, what’s your first move going to be? Contact us today to get started.
1. Demand Metric. “Content Marketing Infographic | Demand Metric.” Demandmetric.com, 2019, www.demandmetric.com/content/content-marketing-infographic.
2 Wyzowl. The State of Video Marketing 2023. 2024, wyzowl.s3.eu-west-2.amazonaws.com/pdfs/Wyzowl-Video-Survey-2023.pdf.