Beyond the Pound Sign: 7 Best Hashtag Tools

Table of Contents

  • Ayah
  • April 29, 2024

Can you believe social media has had a makeover? It’s gone from scrapbooking your wildest birthday parties to becoming a must-have tool for businesses. No longer just flaunting brunches—now it’s about spreading your message to a wider audience. Who would’ve thought those adorable cat videos could work a serious business spell?

And then, hashtags stepped onto the scene. Hashtags aren’t just random words with pound signs in front of them. When you use them right, you can transform casual scrolling into profitable connections and opportunities. And with a gazillion hashtags floating around, how do you pick the perfect tool and make the most out of your online presence?

 

What’s the Deal with Hashtag Tools in Your Social Media Plan?

Think of social media as big libraries, and hashtags are like bookmarks that organize all the user-created content into specific topics, brands, or trends. They’re the shortcut that makes it easy to find exactly what you’re looking for be it, cute, funny memes or tracking down the perfect addition to your team.

Studies show social media posts with relevant hashtags see double the engagement on Twitter and 29 percent more interactions on Instagram.1 This highlights the importance of incorporating well-researched hashtags into your social media marketing strategy.

Gone are the days of scratching your head, trying to find the right hashtags by manually searching through social media. Now, hashtag research tools do the heavy lifting for you. They make choosing hashtags easier and better. These tools give you a list of hashtag ideas, the keywords your audience loves, and the top-performing hashtags right now—all in one place.

Read More: SocMed Insights for Staffing Agencies

 

Which Hashtags Should You Keep an Eye On?

Here are the most popular hashtags you can consider using to spice up your next social media post.

 

Branded Hashtags

This is like a unique tag you create just for your brand. On platforms like LinkedIn and Twitter, if your brand is called Staffing Pros, you can use the hashtag #StaffingPros. Nike uses #JustDoIt for its brand. When you analyze a branded hashtag on Twitter, you can see how many people are talking about your brand.

Trending Hashtags

On Twitter, you can find trending hashtags for your country or region on the right sidebar. Checking the tweet count on Twitter is simple. The platform shows a tweet count for each hashtag, telling you how many people are talking about it. Keeping an eye on what’s trending—what people are talking about—helps you spot trends to join in on.

Event Hashtags

Planning a staffing conference? Create an event hashtag like #StaffingExpo2024. When you’re out and about at an event, ensure you live-tweet or post and drop that hashtag. It helps attract more interest in your event, reach a bigger crowd, and engage more people with your posts.

Read More: The Modern Event Playbook: 5 Key Insights from Attending Staffing Events

Campaign Hashtag

You create this hashtag specifically for a campaign or big launch. Let’s say you’re launching your latest initiative, “HireHeroes.” It aims to bring veterans into the workforce. When you tag your posts with #HireHeroesForVeterans, you’re not just announcing your campaign—you’re creating a rallying cry.

This hashtag draws attention to your cause and encourages others to join in. Before you know it, conversations about supporting veterans in the workforce will be buzzing across social media platforms, helping to create awareness and support for your mission.

Content Hashtags

These are like little treasures you tuck into your posts to make the topic stand out and make it easier for people to find the content they’re interested in. For example, if you’re sharing advice on creating a resume, you might include hashtags like #ResumeTips or #JobHuntingAdvice to help eager job seekers find your content.

 

The Hashtag Hunt: Finding the Perfect Tag

There are various tools to track hashtags in real time, each with its focus. Some keep an eye on the conversation, others track influencers, and some help you understand the meaning behind hashtags. Here are some hashtag research tools you can try to make it simple for you to find and use hashtags:

 

1. All-Hashtag

All-Hashtag could be your go-to tool if you want a one-stop shop for searching hashtags on Facebook, Instagram, or Twitter. It’s built to boost engagement on your posts. And the best part? It’s free, so you can dive in and start hash tagging like a pro without breaking the bank.

Need some hashtag inspiration? Just type in a keyword, and All-Hashtag will whip up 30 similar hashtags based on synonyms or related expressions. You can tweak the results to fit your needs. You can also check out your hashtag’s popularity with All-Hashtag’s built-in analysis tool. It ranks hashtags based on the number of results they get.

2. BuzzSumo

If you’re ready to improve your hashtag game, BuzzSumo has your back. This platform goes beyond basic hashtag research and helps you discover influencers and content connected to specific hashtags.

Unlike All-Hashtag, BuzzSumo isn’t free.

  • Content Creation: $199 /mo
  • PR & Comms: $299 /mo
  • Suite: $499 /mo
  • Enterprise: $999 /mo

 

To use this tool, type your chosen hashtag into the search bar, and BuzzSumo will fetch related content. You’ll see how much engagement each piece of content has received. With this data, you can determine which content performs best on social media for your chosen hashtag.

BuzzSumo also comes in handy for finding influencers. If you’ve ever wondered how to locate an influencer relevant to your topic, BuzzSumo has the answer. Just input your hashtag, specify whether you want influencers with a keyword in their profile or the content they share, and then filter the results by number of followers or engagement rate. Voila! You’re all set.

3. Hashtagify

This hashtag research tool zeroes in on two social networks: LinkedIn and Instagram. If you’re hunting for insights on how a hashtag is doing on Twitter, Hashtagify has all the data you need with a comprehensive analysis.

You can pick between a free option and a premium subscription. With this tool, you can gauge the popularity of a hashtag—whether it’s historical or recent—on a scale from zero to one hundred. It also has nifty graphs showing how the hashtag has performed over the past few weeks or months.

This tool also helps you monitor your competitors’ activities. It can show you which accounts are using the hashtag you’re interested in. With sorting options based on influence or number of followers, Hashtagify makes it easy to find the big players in your industry.

4. Hashtracking

The hashtag tool is built to help you grow your followers and run web marketing campaigns to boost your content’s performance. With Hashtracking, you can track particular hashtags. You can find out how far a keyword reaches, how many people are following it, or how many tweets include that hashtag within a certain time frame.

Here’s a major plus: You can check the “peak times” for a specific hashtag. In just a few seconds, you’ll get a clear picture of how effective the hashtag you’re testing is. The tool creates a report on your keyword’s recent activity, helping you decide if it fits your brand well.

5. Keyhole

Keyhole monitors and analyzes hashtags in real-time. Just type in any keyword, and Keyhole will give you information about what’s being said about that keyword. It works for Instagram, Twitter, TikTok, LinkedIn, Facebook, and YouTube.

With artificial intelligence, Keyhole can forecast your hashtag’s performance in the coming days, weeks, or months. Neat, right? You can use these predictions to estimate how many people will engage with your posts, helping you make better decisions.

6. RiteTag

Feeling lost about which hashtags to use to get your business noticed? RiteTag’s easy hashtag suggestion tool for Instagram and Twitter can help. Type in your keyword, and you’ll instantly get loads of related hashtags. Next to each suggestion, you can see how many tweets and retweets it has. You can also even figure out the best time to post!

7. Agorapulse

Agorapulse also has a handy tool for finding the perfect hashtags. You can tap into a dedicated hashtag search function alongside all the other cool features it offers. Each search you perform is tied to the Twitter or Instagram profile you’ve chosen beforehand. You can easily turn the automated search on or off with just a click.

The reports tab also allows you to check how your hashtags have been doing over time. You can tally up the number of times your hashtag was mentioned within a specific timeframe. You can compare different periods to see how your hashtags stack up and adjust your strategy accordingly if needed.

 

FIND THE PERFECT HASHTAGS FOR YOUR CONTENT AND MAXIMIZE YOUR REACH WITH ALLIED INSIGHT

With Allied Insight’s powerful marketing strategy and delivery, we can build your content to get the hashtags it needs to reach the right audience. From posting about job openings, career advice, or industry insights, we’ll help you find the perfect hashtags to maximize your content’s visibility and engagement.

So why settle for mediocre social media results when you can supercharge your success with Allied Insight? Call us today and start reaching the right candidates with the power of hashtags.

 

 

Reference

1 Marketpath CMS. “Hashtag Marketing Strategies – Get More Website Visitors.” Marketpath, www.marketpath.com/blog/hashtag-marketing-strategies-get-more-website-visitors.

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