The demand for employees in the job market is higher than the number of people actively looking for work. This causes an issue for hiring managers and employers who are trying to fill their professional rosters. With the declining number of active candidates, what...
Want to boost your job listing’s views? Well, here’s a not-so-secret tip: add some video content to your recruitment marketing! Yes, that’s right. According to Glassdoor’s report, job postings with video content get 12% more views than those...
Email marketing has been around since the dawn of the internet. Despite the rise of social media and other digital marketing channels, it’s still relevant. If you’re not using it, you’re missing out on a huge opportunity. Whether we like it or not, a good...
Marketing is tricky in today’s fast-paced world, especially in the B2B industry. Competition is fierce, and everyone’s attention span is only getting shorter.1 Organizations often need help communicating their products or services to potential clients effectively....
Have you ever gotten an email or seen an ad that just feels like it was made for you? Like it understands exactly what you need and want? That’s what personalization in b2b marketing can do if done right. But wait, there’s more. This approach could do...
Many companies follow the concept of Kaizen to look for ways to develop their processes. But Kaizen is beyond quality control or reevaluation. It also inspires an attitude of continuous improvement. It creates a mindset that things can always be much better, and our...
