The New Year has settled, and companies are finally imbibing the “business as usual” motto. Despite this, the holiday hangover is still in full swing, which affects company engagement and employee efficiency. This article is all about database and pipeline...
Web personas offer a glimpse inside the minds of your target audience. It helps you guide your target audience in engaging with your website, landing pages, apps, and other online tools. Creating web personas is like delving into your target...
Another year has come and gone, and with it comes a list of trends that B2B marketers may have tried. For example, automation was a massive trend in the past year, and marketing automation was all the rage to make processes more manageable, even for B2B organizations....
Authenticity is attractive. Be it a person or an organization, as long as they speak from a place of sincerity, others will gravitate toward them and believe their causes. Authenticity is not simply saying what is true but also about winning someone’s trust and being...
As the truism goes, life will be boring without color. We can say the same thing about marketing. Can you imagine all logos and advertisements sticking to a strict grayscale when the human eye can process more than just black and white? Colors have always been a big...
“AI is based on data, and data is a reflection of our history,” said MIT Media Lab researcher Joy Buolamwini in the documentary Coded Bias. The 2020 documentary explores how artificial intelligence (AI) is not exempted from bias. It also advances legislation that will...
