Creating a Magnetic Culture Page: 5 Ways to Showcase Your Story on Your Website

Two people looking at a company culture webpage.

Table of Contents

  • Jane
  • June 12, 2024

Today’s market requires every business to have an online presence. Since consumers tend to spend a lot of their time online, it’s important to provide them with material they can use to learn about you,

Aside from social media accounts, you need to have a website for your firm. How exactly can a simple website attract clients and candidates? The key is to create a magnetic culture page that can effectively tell your story.

 

Understanding a Culture Page

Like the name suggests, a website’s culture page provides a glimpse of the workplace environment within your staffing firm. It includes sections that focus on your mission and vision and aims to give viewers an idea of the values your company upholds.

When creating this page, you must focus on more than just listing information. Avoid using simple lists or bullet points to deliver information. Instead, focus on providing a behind-the-scenes look at your business. Take the opportunity to tell them a story of what their experiences could be when they partner with you.

Read More: 10 Examples of Best Recruitment Landing Pages

 

Benefits of a Magnetic Culture Page

Why do you need to put extra effort into showcasing your company culture in the first place? Well, having one can actually bring you plenty of benefits and advantages. Some of the main benefits are:

 

1. Boosts Engagements

When you have a strong culture page, you can easily engage both potential clients and job candidates. It creates a connection that motivates deeper interest in your services.

For clients, the culture page gives an inside look at your firm’s values and work environment. This transparency builds trust that you’ll be a good cultural fit for their company. Excited clients are more likely to start a partnership.

For candidates, the page offers a genuine preview of the types of workplaces they could be placed in. Seeing success stories from previous placements gets them excited about the opportunities you provide. Motivated candidates engage more actively during the recruiting process.

 

2. Improves Applications

88 percent of professionals consider organizational culture important for success.¹ This means that without a strong culture page, you’re discouraging over half of your talent pool from applying for your open positions.

As mentioned earlier, a culture page also features the values your company upholds. This is another important aspect to include in your websites because it’s one of the main factors that candidates consider during their job search. This is driven by their desire to work for organizations that share their values.

 

3. Lowers Turnover Rates

A culture page can make better employee-workplace matches, reducing turnover for your client companies. Remember that this part of the website gives candidates an upfront understanding of a company’s vision, values, and work culture before placement.

Even if you offer competitive salaries, employees who don’t mesh well with your culture will likely end up leaving, as many candidates base their job satisfaction on a company’s culture rather than the compensation packages they receive. This suggests that having a detailed and informative culture page can help lower turnover and improve the retention rate.

 

5 Ways to Showcase Your Story via Culture Page

A writer can sometimes have difficulty writing a compelling story in the same way a painter can struggle with expressing an entire narrative through a single painting. The bottom line is that showcasing a story is a challenging task, no matter what medium you’re using.

As a leader in your staffing company, creating an effective culture page can be difficult to do. To help you successfully showcase your organization’s story, the following are five things you can incorporate before publishing your page.

 

1. Highlight Unique Aspects of Your Company

You need to understand that your firm has so many similarities with other staffing companies. From general services to overall goals, candidates may even have difficulty identifying which is which. This isn’t a bad thing. It’s normal to have similarities with competitors. Instead of letting this discourage you, use it as motivation to highlight the unique aspects of your company.

Start by brainstorming special programs or initiatives that set you apart from the pack. Maybe you have an innovative referral program that benefits both clients and candidates. Or you achieved a milestone like 25 years serving your local community.

Once you have a list of all the traditions and initiatives that set your company apart, include them in your culture page. Dedicate sections that fully highlight them. Give candidates and clients compelling reasons to remember and choose you over the rest.

 

2. Be as Authentic as Possible

What’s worse than having no culture page? One that’s created with lies or exaggeration. Remember that candidates view your site to understand the companies you represent. They want to learn what their potential day-to-day would really be like. This is why you need to be as authentic as possible.

Use real voices when sharing information. This means focusing on genuine feedback from past placements, not just cherry-picking the most favorable reviews. For example, don’t solely highlight a candidate who loved the casual workplace. Also include someone who appreciated the opportunities for skills training, even if it suggests areas their client company could improve.

Be honest about the strengths and drawbacks candidates may experience with your client companies. Authenticity builds trust, and that’s what attracts professionals who will be engaged and clients satisfied with placements. A genuine preview ensures they know what to expect from the start.

 

3. Spotlight Client and Candidate Experiences

Feature real voices from both the client companies you partner with and the candidates you’ve placed. This provides an authentic, multi-dimensional view into the different workplace cultures and experiences your firm facilitates.

Include client testimonials that give insight into their company values, workplace environment, and why they enjoy partnering with your staffing team. But also showcase candidate voices across various roles, industries, and backgrounds you’ve staffed.

For instance, you could spotlight a client’s take on how your firm helped them build a more diverse and inclusive team. Then pair it with a candidate’s appreciation for being placed in that welcoming, inclusive environment.

The more genuine experiences you can share, the more appealing you become to both the clients seeking talented hires and the candidates seeking fulfilling roles.

Read More: Perspective Is Power, Harness Through POV-Focused Content

 

4. Create Engaging Visuals and Interactive Elements

A magnetic culture page isn’t all about words. You need to also add engaging visual and interactive elements that can catch the viewer’s attention.

For example, use professional photos and videos showcasing your staffing team in action – interviewing candidates, meeting with clients, and recognition events. This gives a window into your firm’s personality.

Aside from images and videos, keep viewers engaged with interactive components like clickable infographics mapping your candidate vetting process. Or embedded chatbots providing on-demand info about your services for clients and job search tips for candidates.

Read More: Revolutionize Your Marketing with These 6 Graphic Design Tools in 2024

 

5. Align Everything to Your Branding

From designs to content, you must ensure your culture page is aligned with your branding. This should include your firm’s colors, fonts, and visual style. Avoid including any section that may seem out of place. Moreover, it’s important to maintain a consistent tone of voice. Do your best to capture the personality of your branding, whether that’s formal, casual, or something in between.

Read More: Brand Guide Dos and Don’ts 2023 Checklist

 

MARKET YOUR STORY WITH ALLIED INSIGHT

Remaining on brand while telling a story can be hard to do. Lucky for you, Allied Insight is here to help with your marketing efforts. Equipped with knowledge and strategies to put you on top of your game, we are confident in our ability to help you market your story effectively,

Reach out to us today to learn more!

 

Reference

  1. Goodbread, Justin. “Building A Company Culture To Drive Success.” Forbes, Forbes Finance Council, 14 Sept. 2023, www.forbes.com/sites/forbesfinancecouncil/2023/09/14/building-a-company-culture-to-drive-success/.

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