In today’s age and time, transitioning to the digital realm will be one of the things your firm will write in its history books. Instead of physical advertising, many organizations spend well enough time in improving their digital footprint, starting with their domains.
With the staffing firm industry not showing signs of slowing down, the competition is getting tighter and more challenging. So, in this post, we’ll give you a rundown of how your firm can capture the ideal market through exercising efficiency and effectivity from your websites.
A Good Website Reflects Your Company’s Organization and Presentation
What’s a good business without an even better website? A lot, if not all small and medium-sized businesses today have websites that present their offers in an organized and structured way.
Websites are also a good way to showcase your firm’s successes in the niche, as well as certain specializations to be proud of.
While other business owners don’t believe that websites are useful, 77 percent of small businesses in the country admitted their business would struggle without technology platforms. ¹
This is why building a good website is like building a business–you need a plan to follow and a goal to achieve! Websites aren’t created equally, some are good, some are bad.
So, as staffing firms, what can you do to maximize your website and make clients crave what you offer?
Related Reading: Let’s Get Phygital: 8 Strategies for Your Staffing Firm
5 Key Features to Have on Your Website as Staffing Firms
Websites are like real estate properties–you get them blank, and you fill them up with whatever you think will be good for clients and candidates who’ll see it.
In the industry, it’s all about reeling a good mix of topnotch candidates and clients in. So, you want to showcase what you got as a firm that others don’t. Most of the time, firms flaunt all the positives they’ve achieved, but that’s not the only ingredient in the recipe for closing a client.
There are a million things you can put on your website, but these five things will draw you out of doubt and direct you to orchestrate a website that will make candidates and clients feel stupid to say no to.
1. A Highly Optimized Resource Center
In other words, a blog. Contrary to popular belief, blogs aren’t irrelevant pieces of content in a business’s website. It’s rather useful as it serves as a resource center for the website.
Blogs help build and create credibility in an agency, as they exhibit expertise on a subject written or talked about. Creating value out of your blogs equates to your firm being trustworthy and reliable in the industry. Be consistent with high-quality content and visitors will pour in without you forcing it.
2. Portfolio of Projects and Work
When hiring an architect, what’s among the first things you want to see before inking a deal with them? Their portfolio. In every industry, work history is a BIG PLUS, and your website is among the best avenues to showcase it.
Be creative with it but stay informative. You don’t need to write an entire document to outline it! Remember, being visual is the fastest way to a client’s heart! Ask permission from your previous clients if you can share the project on your website for reference, first – you don’t want to run into problems! Then, dedicate an area on your website for those samples.
You don’t have to dive deep into each of their details. Instead, go through them briefly and concisely.
Talk about:
- The problem, then the solution
- Outline the highlights and list out the opportunities identified
- How your team handled it
- Parameters and KPIs you were able to establish and identify for the project
The goal isn’t to create a book of what you did, but to show potential clients what you’ve done for other businesses in the past.
Related Reading: Your 2023 Guide to Creating a Candidate Experience That Makes Your Competitors Jealous
3. Case Studies and Feedback
Today, online reviews can easily be faked and counterfeited. A lot of people fall for this, and business owners know better.
Instead of settling for short, close-ended, and typical reviews, why not delve deeper and do case studies? People who try a product or service out first look at reviews before saying yes or no, the same with businesses.
Just to be clear, case studies will be far different from work samples because they’ll be focused on a specific problem/issue and the answer/resolution you’re able to come up with. You can even insert a few words your clients said about the project, too!
A lot of businesses undermine the ease of use and navigation of their websites. They think that all websites feel and look the same regardless of the website’s structure. But no, that’s wrong! The easier your clients are able to surf and go through your website, the better their experiences will be. Imagine building a site without any direction, you wouldn’t even be half-thrilled to look at it.
Make sure to use fonts that are easy-to-read, catchy yet readable color combinations, and highlight important links. As much as possible, refrain from concealing links! Most businesses miss this, but placing important points and links at the bottom of the site could already be pushing potential clients away.
Here’s a basic, easy-to-understand website set up:
Top Bar Menu or Navigation
- About
- Contact
- Products/Services/Menu
- Resources
- Case Studies and Testimonials
Bottom Menu or Navigation
- Social Media Accounts
- Help
- Sitemap
- Terms & Conditions
NOTE: Play around it and change it based on how visitors respond when they visit your site!
Related Reading: Social Media Day 2023: SocMed Insights for Staffing Agencies
5. A Straightforward “Contact Us” Section
Your website’s goal is to get and reel clients in using multiple mediums like testimonials, services, previous projects, etc. And for them to reach you, you’ll need to have a compact and straight-to-the-point contact page.
The top mistake businesses make is leaving out the contact us page because they already have social media platforms below, but this decreases the possibility of getting a call or a meeting with a potential client.
Try maximizing the section to the point that clients will be forced to stay on the page instead of jumping to another link within the site. Remember, your goal is to have them contact you! Here are a few tips to keep in mind when building your contact page out:
- Simplicity is key, don’t fluff it out
- Make the header/message clear and concise and don’t be misleading
- Have at least two options for them to contact you – you can use a form, too
ALLIED INSIGHT CAN BE YOUR REVAMPING PARTNER FOR YOUR WEBSITE
Businesses’ websites are improving and becoming more advanced, and taking action now is the best thing to do. We here at Allied Insight can help your company’s growth and scaling through our growth marketing programs that include everything from staging to the maintenance of your digital ecosystem.
We’re committed to helping you get to where you want to be through strategic planning and extremely efficient execution. We’ll work with you through thick and thin. Reach out to us today!
Reference
1 U.S. Chamber of Commerce Technology Engagement Center. “Empowering Small Business The Impact of Technology on U.S. Small Business.” Accessed 21 Jul. 2023. https://americaninnovators.com/wp-content/uploads/2022/08/Empowering-Small-Business-The-Impact-of-Technology-on-U.S.-Small-Business.pdf.
