Strong conversions for your staffing agency come down to Preparationand Coordination
Hi everyone, I’m Jeff Pelliccio with Allied Insight, and today I want to talk to you about how you can Get Stronger Conversions at Your Staffing Agency.
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So, what does it take to get stronger conversions at your staffing agency? Preparation and Coordination. But I won’t stop there. What I mean is this, you’ll want to really think through what that campaign is, and you’ll want to coordinate it accordingly in order to ensure that you haven’t missed any steps, go through testing, etc. But to dig in a little bit further and give a little bit more value here. What I want you to look at is what is the value that you’re bringing to your candidate or your client for this particular communication or for this campaign? What is the thing that they need that you’re actually bringing to them?
The second piece is going to be consideration. Think about where they’re receiving this information. How they’re receiving this information. What kind of time they actually have to read through it and go through it. What is the engagement look like? And so if you’re considerate of where that’s coming in and how it’s being consumed, you’ll likely have a better transfer of information.
Last, clearly define what the action is that you want taken. And you’ll really have to be clever here. You don’t want to risk losing that engagement with the client or candidate at that last moment where you’re asking them to do an action. So be subtle about it, and make sure that your call to action aligns all the way back up to what the value is that you’re bringing, and that it associates with any landing pages or any of those further steps down the line.
If you’re addressing your conversion ratios at your staffing agency, and want to talk through some concepts or ideate some possibilities, feel free to reach out. Go to our website, AlliedInsight.com, connect with us there, and we’ll be more than happy to jump on a call and see what we can do.
