To Push or Not to Push: Evaluating Aggressive Marketing in Today’s Market

A man holding a megaphone and yelling into it.

Table of Contents

  • Ayah
  • June 14, 2024

You know how sometimes being a bit of a go-getter can rub people the wrong way? Well, it’s the opposite regarding marketing strategies. Being a bit cheeky and aggressive can make your business stand out and become the talk of the town. You can snag their attention and reel them in with what you offer.

Today, playing it safe is about as exciting as watching paint dry. Embracing bold strategies can make all the difference between a business that just gets by and one that truly thrives. So, strap on your seatbelt, and let’s see if you’re ready to push the pedal on aggressive marketing paired with some strategies that’ll skyrocket to the stars and build brand awareness.

 

Understanding Aggressive Marketing Strategy

Marketing strategies could be categorized as push and pull marketing. Here are their key differences.

Push marketing, or aggressive marketing, involves actively reaching out to potential customers through ads, direct mail, or email marketing to spark interest immediately. This involves using convincing language and asking people to buy something, sign up, or do something else specific.

  • Limited Time Offer
  • Guaranteed Job Placements
  • Act Now and Secure Top Talent
  • Join the Hundreds of Satisfied Professionals
  • Click Here to Get Started

 

A push strategy involves ‘pushing’ the product in front of the audience, making them aware, and encouraging immediate purchase or action. Your firm initiates contact with the client or candidate.

Pull marketing, or passive marketing, waits for customers to come to you by sharing helpful content online, having a website or social media pages, or having products visible in stores. The pull strategy is to attract your target audience, but it’s up to them to take the next step if they’re interested.

 

Unleash the Beast: Types of Aggressive Marketing Strategies

Push marketing means targeting people who have yet to interact with your brand, trying to grab their attention and interest them in your offering.

 

Defender Marketing

This strategy means choosing not to go after markets aggressively. So, they don’t do any of the things that prospectors do. Instead, a defender strategy involves finding and holding onto a safe and pretty steady market.

 

Prospector Marketing

This is the most aggressive strategy of the four. It involves actively seeking to enter new markets and create new growth opportunities.

 

Analyzer Marketing

The analyzer sits between the defender and the prospector. They’re more cautious than a prospector, which means they take fewer risks and make less mistakes. However, they’re not as focused on stability as defenders are.

 

Reactive Marketing

It’s the opposite of the prospector strategy. They only react when the environment pushes them; otherwise, they don’t have a plan, focus, or real strategy.

 

Go Big or Go Home: The Drive Behind Aggressive Marketing

Let’s look at some aggressive marketing strategies you can use to ensure marketing success in your digital marketing efforts.

 

Make people feel like they need to act quickly.

Some ads use fear to make you feel like you need their product, implying you won’t be as attractive without it. However, effective push marketing creates urgency without being malicious. For example, stores might have sales to encourage you to buy before items are gone. Limited time offers make people more likely to purchase.

In staffing, push marketing creates a sense of urgency by showing the limited availability of job openings or the high demand for skilled professionals. A job advertisement might emphasize that only a few positions are left, or your company urgently seeks qualified candidates.

This encourages job seekers to act quickly and apply before the opportunity is gone. This approach can also emphasize the need to fill critical positions promptly for clients. Similarly, recruitment campaigns may offer time-limited incentives, such as sign-on bonuses or special benefits, to prompt candidates to submit their applications promptly.

Read More: Pro Marketers’ Wisdom: 8 Tips for Creating High-Impact B2B Campaigns

 

Generate excitement and attention on the internet.
90 percent of marketers say that using social media has made more people aware of their business, and 75 percent say it’s brought more visitors to their website.¹ When people talk about your brand on social media, it’s like getting free advertising because others see it, too.

Companies use various digital marketing channels to create excitement, including social media marketing sites like Instagram, Facebook, X, TikTok, and others. Each platform caters to different audiences, so it’s crucial to tailor the content to fit the specific platform and engage its users effectively.

For instance, you can do a live Q&A session on Facebook to discuss job opportunities or offer tips for career advancement. You can also share employees’ success stories on Instagram by posting pictures and captions, giving them a glimpse behind the scenes.

Invite your followers to interact with your posts, share job openings with their networks, and respond to any mentions or inquiries to keep the buzz going in the staffing community.

 

Appeal to feelings instead of facts.

Using a mix of facts and emotions can be effective in sales. However, in push marketing strategy, emotions matter as they guide 90 percent of our decisions.² So, don’t hesitate to tap into your target audience’s feelings with your content.

Consider this: a Whirlpool ad focused on the challenges of parenthood, showcasing how their washing machine could make life easier and bring families closer together, resulting in viral success!

For staffing firms, targeting recent graduates offers a unique opportunity. You can connect emotionally by addressing their journey from school to the professional world. Share stories of graduates finding their dream jobs through your company.

For clients, you might share a story about a business that quickly and easily filled important positions through your firm. Highlight how relieved and successful the client felt afterward.

 

Understand your competitors to stay ahead in the game.

In staffing, competition can be intense, especially with many big players competing for the best talent. To stay ahead, it’s important to know your target candidates and your competition. Understanding who your competitors are and what they offer helps you stand out and improve your recruitment strategies.

Keep a close eye on your competitors’ actions to achieve your goals. Look for opportunities to collaborate or learn from their successes and failures. Understand your target candidates’ job preferences and career aspirations to tailor your recruitment strategies effectively.

Prioritize delivering exceptional candidate experiences, quick placement processes, and timely communication to ensure your company maintains a competitive edge in the industry.

 

Produce engaging content that captures your audience.

Content marketing reigns supreme! Writing persuasive copy for advertising and marketing greatly influences how people perceive the value of your services. Planning your content and delivering it at the right time allows you to ignite enthusiasm for your services among your audience.

When creating content, pay attention to the headline. It’s the first thing people see, and it decides if they’ll keep reading. Nowadays, people care more about what they get from something than how much it costs. So, make sure your headline shows the value of your offer.

When you’re creating content for your aggressive marketing strategy, remember these tips:

  • Know your industry and what you’re writing about, whether it’s for businesses or candidates.
  • Have one main message in mind before you start writing.
  • Make sure your content matches your company’s style and tone.
  • Keep it short and easy to understand. Use short paragraphs and lists to make it easier for people to read and understand.

 

Read More: From Bland to Brand: 8 Secrets to Stellar Content Creation

 

Trust what you’re offering.

No one knows your services better than you and your company’s managers. To succeed in aggressive marketing, it’s important to understand your firm’s benefits. This confidence is essential for creating compelling pitches and attracting candidates and clients.

Make sure you highlight your company’s strengths with fact-based arguments, visual demonstrations, and comparisons to similar offerings in the market. Everyone involved in marketing should be well-versed in your services to maximize their value and reach.

Read More: The Editing Room: How a Consistent Tone of Voice Shapes Your Brand Identity

 

ALLIED INSIGHT IS HERE TO HELP YOU PUSH THE BOUNDARIES WITH AGGRESSIVE MARKETING

From creating campaigns that turn heads to cooking up content that leaves them wanting more to inventing recruitment stunts that’ll leave your competitors scratching their heads, Allied Insight is your secret ingredient for whipping up a winning push marketing strategy that makes your brand shine like never before.

Don’t settle for ordinary staffing strategies—partner with Allied Insight and unleash the full potential of your recruitment endeavors.

 

References

  1. Turner, Josh. “Social Media Stats That Small Businesses Must Know to Shape Their Strategy.” LinkedIn, 8 Apr. 2022, www.linkedin.com/pulse/social-media-stats-small-businesses-must-know-shape-strategy-turner/.
  2. “Thirty Statistics about Emotion in Marketing.” Embryo, 19 Dec. 2023, embryo.com/blog/emotion-in-marketing-stats/.

MORE ARTICLES
LIKE THIS ONE

A hand reaching for a pixelated cursor on a blue background, with "Allied Insight" and logo in the bottom right.

Everything You Need to Know About Indeed’s New AI Job Matching Tool

A hand holding a paper cut out of a heart

Embrace Personalization: Why B2B Marketing Needs a Heartbeat

A team of marketers sitting at a table engrossed in their laptops.

Is Your Marketing Team Stuck in a Tech Time Warp? Here’s Why They Hate Shiny New Things