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Turning Your Origin Story Into a Value Proposition

Hey Everyone, this is Jeff Pelliccio with Allied Insight, and today I want to talk to you about how you can take your origin story, and turn it into a value proposition.

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So why are we talking about origin stories and value propositions? Well, the reason is that I’ve been in many conversations where people tend to think that the origin story is a value proposition. And it could be, but it isn’t always and let me explain the difference. Origin stories are fantastic and understanding the inspiration to a company like why it was started why the process is what it is, what they thought would be different about maybe how they came to market. What it doesn’t necessarily do is inform a process or many times it doesn’t translate down the line to something meaningful or impactful that a candidate or a client is going to experience.

And so a really good example is, let’s say, a veteran owned business. If a client is looking to be able to work with a staffing agency that is a veteran owned business, a veteran owned staffing agency, then you’ve met a minimum criteria to get through the door. But that generally comes with the implication that they’re hoping that you’re going to maybe provide resources that have Veteran experience so that way they can support that group. The same holds true for let’s say women on business or minority owned business, it is a good origin, but what is it that you’re doing in your process to exercise that component of your origin story so that your candidates, and your clients can realize it.

So that’s one of the points I kind of want to bring to the top. If you’re using your origin story as your value proposition, keep in mind that, that may be the entry point at which you can participate with a client, or maybe gain the visibility to a candidate. But you’ll want to take it one step further to turn it into a value proposition that’s truly meaningful and relates back to that origin.

I hope this was helpful. If you’re talking through your origin story and your value propositions and are trying to make sense of the whole thing and need some help, go to our website, AlliedInsight.com, connect with us there we’ll be more than happy to jump on a call and see what we can do.

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