Inbound Marketing
Inbound marketing is the inverse of broadcast advertising. Inbound methodology requires the team executing this strategy to understand the persona audience enough to deliver the valuable educational resources they need at different points along their journey. For staffing firms, this is further complicated by the fact that the pain-points hiring managers and candidate couldn’t be more diametrically opposed, while still desiring a similar outcome.

Foundational Content
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Static Web Pages
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Landing Page Messaging
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Thought-leadership Blog
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Social Media Broadcasting
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Multi-tier Premium Content
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Automated Messaging