Sales Enablement

Sales Enablement is the collaboration between sales and marketing to identify and develop the resources sales professionals need to be effective. These can be data sheets, presentations, ebooks, outreach automation, email signatures, or any other number of sales tools that can be used during the sales process. Coordinated messaging in alignment with sales efforts provide the most comprehensive and optimized approach to marketing. In staffing, recruitment should also be considered in this buildout since their needs are so similar to sales despite the target persona differences.