SEO / SEM and UX
SEO / SEM (Search Engine Optimization / Search Engine Marketing) is the technical strategy behind content and inbound marketing. UX (User Experience) is the presentation and flow of content in the space that’s been created for recipient that have the easiest consumption. These strategies in concert to maximize consumption and conversion. While Content Marketing focuses on the production of content for audience interest and education, the importance of maintaining a structure the search engines can index and an environment that viewers can easily navigate cannot be overstated. This is where SEO/SEM and UX best practices elevate the content strategy to be more tactical. While UX tend to have more immediate results, SEO/SEM results compound over time building greater domain authority, higher keyword search rankings, more website traffic, and higher conversions on the content marketing being developed to support the corporate initiatives at your staffing agency.
Foundational SEO / SEM
White Hat SEO
- Improved SERP
- Low Risk
-
Fewer Revisions
- More Reliable
Technical SEO
- Improving Page Speed
- Resolving 404 Errors
- Solving Duplicate Content
- Modern JavaScript
- Schema Markup
On-Page SEO
- Title Tags
- Meta Descriptions
- Heading Tags
- URL Development
- Image Alt Text
Off-Page SEO
- Shareable Content
- 3rd Party Outreach
- Guest Blogging
- Sites with Company Profile
- Directory Citations
Let’s SEO Like a PRO
The SEO journey begins with the first step. In this case, this is a FREE way to evaluate the SEO performance of your current website and provide you some preliminary feedback to baseline your current efforts.
If you’d like some help in reviewing your report and identifying the best course of action, we’d be more than happy to provide that direction. Click the Request a Call button below and we’ll get something on the calendar!